Marketing hires are judged on results. Your resume should read like a performance report: traffic, leads, ROAS, engagement, and revenue impact.
Skills to highlight
- SEO: keyword research, on-page optimization, technical SEO basics
- Paid ads: Google Ads, Meta Ads, budget management, A/B testing
- Analytics: GA4, Search Console, conversion tracking
- Content: email marketing, copywriting, content calendars
Metrics-driven bullet examples
- "Grew organic traffic 120% YoY through content hub strategy and technical SEO fixes."
- "Managed $15K/month ad spend with 4.2x ROAS on Meta campaigns."
- "Increased email open rates from 18% to 31% via segmentation and subject line testing."